Comprehensive guide on sustainability claims

There is a thin line between greenwashing and green-hushing.This document provides an overview of the key elements to consider when making sustainability claims - keeping into consideration the continuous evolution of the market driven by consumers and legislators (Green Claims Directive)
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We give companies credible tools to measure, verify, comply and communicate with transparency their environmental and social efforts.

With our tools, we ensure you can integrate compliance seamlessly into your brand's story. From tracking new regulations to implementing actionable compliance strategies, we equip you with everything needed to turn legal requirements into competitive advantages.

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As the maturity of regulations evolves, it remains each company's responsibility to manage how key sustainability information about products and company impact is presented to the final consumer voluntarily, taking into consideration the initial draft of the Green Claims Directive:

Understand the difference between company, product and scope claims
Explore examples of DO-es and DON'Ts in sustainability claims
Find out what regulation and consumer authorities recommend
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