Dondup and Renoon are continuing their Digital Product Passport partnership for the third consecutive year.
Initially launched to make information about products, Made in Italy and the supply chain more accessible, the project has gradually become part of the brand’s sustainability, production and e-commerce processes. Today, Dondup’s Digital Product Passports cover more than 2.4 million products, support the management of multiple compliance requirements and connect the product experience with marketing and CRM activities through product recommendations and registration features.
For the 2027 collections, the partnership will focus on expanding the available data, introducing model-specific data carriers and automating the generation and management of QR codes.
We spoke with the Dondup team about how the project has evolved, the main challenges encountered and the next priorities.
At the beginning, we primarily viewed the Digital Product Passport as a way to communicate product, Made in Italy and supply chain information more transparently.
Over the past three years, the project has taken on a broader role. The DPP has become part of a structured process for managing the information required by product regulations, from the forthcoming European Digital Product Passport framework to requirements already in force, including the French AGEC law and environmental labelling obligations.
This journey has enabled us to organise the necessary data progressively and build a common foundation that can support multiple compliance requirements, rather than managing each one as a separate initiative.
The integration has taken place in stages, progressively involving several teams, including sustainability, production and e-commerce.
Over time, we have established a shared way of working to collect, review and transfer the information relating to each new collection to Renoon. This has clarified who is responsible for each set of data, when it needs to be available and how it should be connected to individual products.
At the same time, the DPP has been integrated into the digital customer experience. Through the passports, we can recommend other relevant products and direct users to the e-commerce store, creating an additional point of access to the collection. Registration also enables consumers to establish a direct relationship with the brand and receive early access, invitations and dedicated communications.
The Digital Product Passport has therefore become a point of connection between product data, compliance, production, e-commerce and CRM, supported by a standard process that can be repeated and updated over time.
One of the most complex aspects has been progressively increasing the depth of the available information. We started with an initial set of data and, collection by collection, mapped additional stages of the supply chain and improved the level of detail associated with each product.
Labelling also required an evolving approach. During the initial phase, we chose a single access point for all products to simplify production activities. Through the QR code on the label, consumers can access a search page, identify their product and view its Digital Product Passport.
From 2027, the next step will be to connect products directly to model-specific data carriers. Together with Renoon, we have defined a system that will allow the production team to automate the generation and management of QR codes, reducing manual activities and enabling the process to operate at a larger scale.
Renoon has supported us through an ongoing dialogue about which data to collect, the required level of detail and how the information should be connected to individual products.
This support has also included monitoring regulatory developments relating to Digital Product Passports and assessing their operational implications. This has allowed us to update the project progressively and improve the quality and completeness of the information published over time.
The work has also covered the evolution of the consumer experience. Renoon supported the integration of features connecting the DPP with e-commerce and CRM, from product recommendations to registration, enabling Dondup to use the passport as a channel for maintaining the customer relationship after purchase.
The partnership has therefore extended well beyond the initial implementation. Together, we have built an ongoing process that can adapt to new collections and evolving requirements.
The priority is to continue expanding the information available in the Digital Product Passports, progressively integrating the data required for European compliance and other requirements applicable to the products.
We will also work on introducing model-specific data carriers and automating the related production process. A further step will be to establish the workflow required to register Digital Product Passports in the European Registry, in line with the rules and timelines that will apply to the textile category.
The objective is to approach the new requirements with the necessary data, internal responsibilities and processes already in place, while maintaining a system that can continue to evolve alongside the collections and the regulatory framework.
Dondup began working on Digital Product Passports well before the European requirements applicable to the textile sector were defined.
Over the past three years, the brand has built a scalable process for collecting data, involving different teams and connecting information to individual products. Once the final requirements are published, Dondup will be able to integrate them into an operational structure, without having to establish its data, responsibilities and workflows from the ground up.
Renoon supports fashion companies in preparing for and implementing Digital Product Passports, from defining the data model to rollout.
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