This week sneaker brand WOMSH is announcing the launch of Digital Product Passports on their SS24 collection distributed on 250+ stores with the technical support of Renoon. 

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WOMSH chose Renoon as an officially mapped DPP solution supporting the ESPR legislation, which appears to include traceability and the ability to substantiate green claims accessible through a data carrier system. 

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“This innovative QR code is not just a design element, but is a direct bridge between the consumer and the authentic history of each pair of sneakers. Now, with a simple scan, you can find out everything about their origin, from the composition of the material to the labor that created them. We want to share every detail with you: where our shoes come from, who made them and under what conditions, guaranteeing transparency and justice along the entire production chain. 

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But we don't stop here. Womsh is committed to protecting the environment and ensuring respect for people throughout the production process.

For this reason, we have entered into a significant collaboration with Renoon, one of the most authoritative platforms at an international level for the traceability and disclosure of the processes of sustainable fashion brands.

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This partnership is not just a step forward for Womsh, but a leap in the right direction for the entire industry. Together with Renoon, we are redefining fashion standards, even anticipating European laws with an innovative initiative: the digital product passport.

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Transparency is at the heart of our mission, and we are excited to share this journey with you. With Renoon, we share a common vision: to rewrite the codes of the fashion world, transforming it into a more sustainable and fair environment for all.” 

- Gianni della Mora, CEO of WOMSH

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More than Digital Product Passports

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• WOMSH partners with Renoon, to further improve their relationship with suppliers through transparency and traceability efforts with the launch of Digital Product Passports.
• This partnership enables the brand to engage customers by embedding tags in their physical products and e-commerce with information on their origin, certificates, and product facts. 
• The initiative launches with the e-commerce widget and the QR code physical experience.

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At Renoon, we recognise the specific skillset required to effectively launch DPPs, prepare for regulations while gaining competitive advantage.
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As we continuously build top-notch technologies that companies adopt, we are happy to answer any questions and receive any feedback.

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Please reach out to info@renoon.com or Book a Demo.

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Visit: womsh.com