Digital Product Passports (DPPs) are rapidly becoming essential for fashion and retail companies aiming to meet evolving regulatory requirements and enhance supply chain transparency. But how much does a digital product passport solution cost? Understanding the pricing dynamics can help brands of all sizes make informed decisions and plan strategically. In this blog post, we’ll break down the key factors influencing DPP pricing, typical cost ranges, and why investing in this technology is a forward-thinking move for your business.
Factors Influencing the Cost of a Digital Product Passport Solutions
Project Complexity
The more detailed and intricate the implementation, the higher the cost. Key elements that influence complexity include:
Number of SKUs (Stock Keeping Units): Each unique product requires its own digital passport.
Granularity Levels:
- Item Level (Most Specific): Detailed information tied to each individual product — enabling the highest level of accuracy and traceability, and direct consumer interaction.
- Batch Level: Information grouped by production lots, the baseline level for regulatory compliance: It allows brands to meet core DPP compliance requirements while managing similar items with slight variations.
- Model Level (Most General): One passport per product model, best for low-volume collections with no material variation.
Traceability Information: The number of suppliers and the depth of traceability data needed add complexity to supply chain traceability software. Renoon helps brands focus on the right supplier data first, avoiding unnecessary collection and building a structured path to define what is needed for compliance and business use.
Data Integration: Automating data collection through integrations with existing systems (e-commerce, PLM, ERP, PIM, etc.) reduces manual work but may add setup costs.
Additional Service Offerings
Beyond passport generation, providers may offer value-added services that enhance long-term value:
- Compliance Advisory & DPP Audit Program: Pre-implementation consultancy to assess infrastructure, map stakeholders, and build a clear roadmap before Digital Product Passport implementation.
- Life Cycle Assessment (LCA) Integration: Automating product impact assessment reporting for full environmental transparency.
- Custom Storytelling & Branding: Creating interactive, AI-powered product stories that enhance consumer engagement and reinforce brand identity. Renoon offers unique end-to-end customization, ensuring a seamless integration for the Digital Product Passport.
- Circularity Projects Implementation: Integrating end-of-life services (resell, repair, donation, etc.) through third-party platforms or dedicated in-house programs.
- Internal Enablement & Team Training: Supporting cross-functional teams (design, sourcing, compliance, IT, marketing) with training, documentation, and workflows to operationalise DPP processes and ensure consistent product-level data management over time.
SaaS Fee vs. QR-Based Pricing
Digital product passport providers typically offer two primary pricing models, which can be combined for greater flexibility:
- SaaS Fee (Platform Subscription): A recurring fee to access the DPP platform and its different modules, including features like product data management, supplier mapping, compliance monitoring, passport generation, and optional impact calculation.
- Pay-per-QR Code: Pay based on the number of QR codes generated, each linking to a digital product story. The most standard, ideal for companies interested in compliance-only DPP, and varying product volumes.
Contract Type
The type of contract you choose impacts your costs and service flexibility:
- Annual Contracts: Fixed yearly fees, suitable for brands ready for long-term adoption.
- Pilot Programs: Lower-cost, short-term options for companies testing the waters or preparing for full compliance.
- Custom Agreements: Tailored solutions with bespoke features, with the option to integrate dedicated services like Compliance Advisory or Supply Chain Due Diligence.
Typical Cost Ranges for Different Company Sizes
Basic Compliance-only DPP
Entry-level plans designed to cover core requirements using standardized modules without overextending resources.
- Features: Basic compliance software, QR and digital link generation, limited SKU support.
- Cost Range: Under €15,000/year.
Premium DPP
Comprehensive packages offering enhanced supply chain visibility and robust product data management for scaling brands.
- Features: Automated compliance workflows, regulatory requirement tracking, voluntary communication modules/consumer engagement, and dedicated support.
- Cost Range: €15,000 - €100,000/year.
Large Enterprises & Custom Solutions
Custom solutions for brands with complex global supply chains, high integration needs and advanced features.
- Features: Deep system integration, extended traceability capabilities, full-scale compliance tooling, customized platform and experience, and technical support teams.
- Cost Range: From €100,000/year.
Note: The cost ranges above are indicative estimates updated as of January 2026, based on current market benchmarks. As such, they may vary depending on the provider, the scope and timing of implementation, whether preparation starts now or last-minute, and the services included.
Why Investing in a DPP Solution Pays Off
While implementing a digital product passport solution may seem like a significant investment, the long-term benefits are undeniable:
- Competitive Advantage: Stand out in a crowded market by showcasing traceability efforts before regulations become mandatory – positioning your brand as a pioneer.
- Regulatory Compliance: Stay ahead of ever-evolving EU regulations.
- Risk Management: Mitigate risks with comprehensive supply chain due diligence, transparency and traceability.
- Consumer Trust & Engagement: Build stronger consumer relationships through transparent, immersive product experiences, unlock upselling/crosselling opportunities while accessing valuable consumer data.
Final Thoughts
The cost of a digital product passport solution varies based on contract type, pricing model, SKU complexity, and added services.
If you’re ready to explore how a digital product passport solution can fit your brand, check out Renoon’s platform. Our tools empower fashion and retail businesses to seamlessly manage their supply chain data, comply with evolving regulations, and bring their product stories to life. Get in touch with us for a tailored cost estimate that aligns with your business needs.
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