Driving Transparency and Growth: How Dondup Digitised Its Supply Chain with Renoon

Driving Transparency and Growth: How Dondup Digitised Its Supply Chain with Renoon

In today’s fashion landscape, transparency and compliance are no longer optional — they are business-critical. Italian fashion brand Dondup, known for its excellence in denim and contemporary collections, faced this challenge head-on when reshoring production back to Italy. Here’s how Dondup partnered with Renoon to digitize its supply chain, deliver measurable results, and position itself as a leader in responsible fashion.‍

‍The Challenge: Limited Resources, High Expectations

After bringing production back to Italy, Dondup needed to:

• Digitize its supply chain to gain full visibility from raw materials to finished garments
• Communicate responsibility efforts to customers in a clear, credible way
• Navigate compliance requirements and stay ahead of regulatory changes
• Maximize impact with a lean internal team

Without a clear roadmap or dedicated resources for data management, the risk was losing valuable time and failing to meet rising expectations from regulators, retailers, and conscious consumers.

The Solution: A Structured Approach to Supply Chain Digitization

To address these challenges, Dondup adopted a structured solution that combined technology, process guidance, and analytics:

• Automated data collection and management, reducing the manual effort required to gather supplier information
• Digital Product Passports at scale, applied to over 600,000 articles per collection, accessible both via QR codes and online widgets, as Dondup shares on their official website: https://www.dondup.com/gb/digital-product-passport 
• A clear compliance roadmap, with defined project steps and milestone tracking
• Ongoing analytics and review cycles, enabling Dondup to adjust strategy based on real-time insights
  

By integrating these elements, Dondup was able to streamline operations, meet compliance requirements, and enhance customer-facing transparency without adding significant internal workload.

The Results: Measurable Business Impact

Since implementing Renoon’s DPP and supply chain mapping technology, Dondup has achieved:

• higher revenue per user among customers engaging with the DPP
• higher conversion rate on first-time users who interacted with the DPP
• longer time spent on page, signaling stronger brand engagement
• ROI, calculated through purchases and average order value (AOV)

These results show that supply chain transparency isn’t just good for compliance — it directly drives growth and customer loyalty. Request the full case study to see the numbers behind the impact.

Why This Matters for Fashion Decision-Makers

Dondup’s case highlights that supply chain digitization and responsibility communication are business enablers, not just obligations. With the right partner, fashion and retail brands can:

• Prepare for upcoming regulatory requirements (like EU Digital Product Passport mandates)
• Build trust with consumers who increasingly demand transparency
• Unlock measurable revenue opportunities by leveraging data and engagement

Take the Next Step

If your brand is facing similar challenges — from compliance pressures to the need for transparent consumer engagement — Renoon can help.

‍Request your demo to see how our Digital Product Passport solution can drive impact for your business.