How Dondup Implemented Digital Product Passports to Communicate Made in Italy and Supply Chain Transparency

In today’s fashion landscape, transparency and compliance are no longer optional: they are business-critical.

Italian fashion brand Dondup, known for its excellence in denim and contemporary collections, faced this challenge head-on when reshoring production back to Italy. Here’s how Dondup partnered with Renoon to digitize its supply chain, deliver measurable results, and create a structured way to communicate the origin, production, and Made in Italy value of its products.

‍

The challenge: limited resources, high expectations

After bringing production back to Italy, Dondup needed to:

• digitize its supply chain to gain full visibility from raw materials to finished garments
• communicate responsibility efforts to customers in a clear, credible way
• navigate compliance requirements and stay ahead of regulatory changes
• maximize impact with a lean internal team

Without a clear roadmap or dedicated resources for data management, the risk was losing valuable time and failing to meet rising expectations from regulators, retailers, and conscious consumers.

‍

‍The solution: a structured approach to supply chain digitization

To address these challenges, Dondup adopted a structured solution that combined technology, process guidance, and analytics:

• integration with existing product data systems, enabling product information to flow from Dondup's PLM into Digital Product Passports without duplicating data management processes 
• Digital Product Passports at scale, applied to over 600,000 articles per collection, accessible both via QR codes and online widgets, as Dondup shares on their official website
• a clear compliance roadmap, with defined project steps and milestone tracking
• ongoing analytics and review cycles, enabling Dondup to adjust strategy based on real-time insights

By integrating these elements, Dondup was able to streamline operations, meet compliance requirements, and enhance customer-facing transparency without adding significant internal workload.

‍

‍The results: measurable business impact

Since implementing Renoon’s DPP and supply chain mapping technology, Dondup has achieved:

• higher revenue per user among customers engaging with the DPP
• higher conversion rate on first-time users who interacted with the DPP
• longer time spent on page, signaling stronger brand engagement
• ROI, calculated through purchases and average order value (AOV)

These results show that product-level transparency isn’t just good for compliance, it directly drives growth and customer loyalty, and it can support both regulatory readiness and customer engagement. 

Download the full case study at the side button to see the numbers behind the impact.

‍

‍Multiple requirements, one digital layer

Dondup's Digital Product Passport was designed not only to communicate supply chain information, but also to support multiple regulatory and market requirements through a single product-level experience.

The passport structure enables the publication of information relevant to:

• the Ecodesign for Sustainable Products Regulation (ESPR)
• AGEC requirements in France
• Triman labelling
• environmental packaging labelling
• product transparency and sustainability claims aligned with evolving EU consumer protection requirements

Rather than managing separate communication flows for each requirement, Dondup can structure information once and make it accessible through a single digital layer connected to the product.

‍

Why this matters for fashion decision-makers

Dondup’s case highlights that supply chain digitization and responsibility communication are business enablers, not just obligations. With the right partner, fashion and retail brands can:

• prepare for upcoming regulatory requirements (like EU Digital Product Passport mandates)
• build trust with consumers who increasingly demand transparency
• unlock measurable revenue opportunities by leveraging data and engagement
  ‍

Take the next step

If your brand is facing similar challenges, from compliance pressures to the need for transparent consumer engagement, Renoon can help.

Download the full case study at the side button and book a call with our team to see how our Digital Product Passport solution can drive impact for your business.